Privacy Policy

Last Updated: 5/17/2023

This Privacy Policy describes how DarkBerry Adventures (“we,” “us,” or “our”) collects, uses, and discloses personal information when you visit and use our website (the “Website”). We are committed to protecting your privacy and ensuring the security of the information you provide to us. By accessing and using our Website, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

  1. Information We Collect

1.1 Personal Information We may collect personal information that you voluntarily provide to us when you interact with our Website, such as when you sign up for an account, make a reservation, contact us through the contact form, or subscribe to our newsletter. This may include your name, email address, telephone number, postal address, and payment information.

1.2 Non-Personal Information We may also collect non-personal information automatically when you visit our Website. This may include your IP address, browser type, device information, operating system, referring website, and clickstream data. We use this information to analyze trends, administer the Website, track users’ movements, and gather demographic information for aggregate use.

  1. Use of Information

2.1 Personal Information We may use your personal information to:

  • Process and confirm your reservations or purchases.
  • Respond to your inquiries and provide customer support.
  • Send you important information regarding our services, such as reservation confirmations, updates, and changes.
  • Send you marketing communications and promotional offers, subject to your preferences.
  • Improve and personalize your experience on our Website.
  • Prevent fraudulent activity and ensure the security of our Website.
  • Comply with legal obligations.

2.2 Non-Personal Information We may use non-personal information for analytical purposes, such as to improve our Website, monitor usage patterns, and gather demographic information. This information is typically aggregated and does not identify individual users.

  1. Disclosure of Information

3.1 Service Providers We may disclose your personal information to trusted third-party service providers who assist us in operating our Website, processing payments, managing reservations, and providing other services. These service providers are contractually obligated to handle your information securely and only for the purposes specified by us.

3.2 Legal Requirements We may disclose your personal information if required to do so by law or in response to a valid legal request, such as a court order or government investigation.

3.3 Business Transfers In the event of a merger, acquisition, or sale of our business assets, your personal information may be transferred to the acquiring entity as part of the transaction. We will notify you via email or prominent notice on our Website if such a transfer occurs and any changes to the privacy practices resulting from the transaction.

3.4 Aggregated or Anonymized Information We may share aggregated or anonymized information that does not personally identify you with third parties for various purposes, such as statistical analysis, marketing, or improving our services.

  1. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, please note that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

  1. Your Choices

5.1 Opt-Out You may choose not to receive marketing communications from us by following the unsubscribe instructions provided in our emails or contacting us directly. However, you may still receive important transactional or service-related communications.

5.2 Access and Update If you would like to access, review, correct, or delete the personal information we hold about you, please contact us using the information provided at the end of this Privacy Policy.